This statement is a strong misconception. The relevance of business cards as a means to advertise services and establish business contacts is best demonstrated by China.
It is an economically powerful country, leading in many spheres of business and production. Entrepreneurs who go to China are advised to take a lot of business cards with them since it is customary to distribute them with any contacts related to business.
The long history of this attribute speaks about the importance of business cards. The tradition of using business cards comes from China since ancient times. Back in the III century BC. e local lords, officials used thin bamboo plates. These prototypes of the present business cards were painted with red paint and carried information about the names, surnames, positions held by their owners.
Business cards acquired their present appearance in the 17th century in Europe, when representatives of high society began to use special cards when visiting private houses, clubs, etc. The production of the attribute was not cheap, a real work of art was created, on which, besides titles and names, it was customary to print images of family coats of arms.
Currently, there are three types of business cards: personal, corporate and registered. The personal one contains information about its owner personally, his name, surname, position, kind of job. The corporate one is intended for the presentation of the company, its services, goods. In this case, the personal data of the person using the business card is not printed, but it is easy to do this on the reverse side during a meeting.
Business cards are used by agents, sellers, piece-workers and company managers, for whom every new contact is important, but direct coordinates are not always desirable. Registered — business cards bear only personal data: the name of their owner. Usually, they are used by people of certain professions, for example, lawyers, actors, journalists.
For an entrepreneur, this form of the business card can also be convenient if it is engaged in several areas of business. If an entrepreneur has spent less on business cards, which are quite inexpensive today, even the highest quality samples, he risks stopping on his way to achieving financial success.
Competitive struggle requires not only the presence of business cards as such, namely the one manufactured professionally. These are what can be included in this concept: the business card is made of quality material, carries comprehensive information about its “owner”, the form of data submission is memorable, as well as the design of the business card itself.
Some people think a business card is just a small piece of paper, but at the same time, this “piece” has an important function in the reputation of its owner. And it’s not necessary to be the director of the corporation to have your business cards. They are equally necessary for the dentists, lawyers, photographers, psychologists, marketers, musicians, and representatives of other professions.
The main highlight of the business card is that it is a kind of presentation accessory that allows you to remember about you to your customers. After all, countless phone numbers in the backpacks of our smartphones are often forgotten, and the provided business cards are staying in the “wallet department”.
We think you understand that nobody is insured against the loss of the business card. All valuable information may be lost at one point. But you can prevent this event. Try out Business Card Reader for Salesforce CRM. Scan the business card with this application and send all the information directly to the CRM system. Download this useful application right now: https://goo.gl/Uqj2mM
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